Shopping in Florence can be a unique experience as you wander through its ancient and medieval streets, exploring the city's renowned tradition of crafts and family-run businesses. Few cities of comparable size can boast such a profusion and variety of high-quality goods. Walking around the city you will find shops selling fashionable clothes, antiques and jewellery as well as tipical Florentine crafts. The best time for bargains is during the January and July sales.

In the historical centre of Florence the big names in Italian fashion are mostly found in Via de' Tornabuoni, Via della Vigna Nuova and Via Roma.
Regarding antiques we suggest you to take a walk along Via Maggio, Borgognissanti and Via de' Fossi.
Florence has always been noted for its crafts: hand-made marbled paper, terracotta and decorative glazed ceramics, leather goods, gold and silver jewellery.
Florence's central street market is the Mercato di S. Lorenzo, which caters mostly for tourists. Nearby is Mercato Centrale, the city's main food market.
In the heart of Florence, if you're looking for wines, you can visit several shops called Enoteca where you'll find a vast selection of Italian wines and olive oil from Tuscany and you can join with the locals and have a bicchiere di vino.